La Crosse September Event: 1-2-3 Steps to Story-Based Leadership

September 12, 2019 @ 11:00 am – 1:00 pm
Western Technical College
319 7th St. North
La Crosse
WI 54601
VP Events Rochester


Maggie kept saying that she was not any good at telling stories.  Meanwhile, she told a vivid tale about her career turning point.  Like Maggie, many people dismiss their storytelling skills and leave this powerful communication tool out of their leadership toolbox.  Business storytelling unifies teams by building trust and credibility.  During innovation, stories help to deepen insights, spark the flow of ideas, illuminate solutions, and pitch new ideas.  When coaching, mentoring, and networking, well-told stories can convey your leadership values and demonstrate who you are and what you stand for.

This session will help PMI members find and polish story gems that will enhance their leadership impact.  Whether you are a natural or wannabe storyteller, this workshop can help you create business-relevant stories that leave your listeners pondering new truths.  You will learn a three-step process for business storytelling:  1) find story gems, 2) develop plot and meaning, and 3) polish with salient details.

Speaker Biography

As President/Owner of Storlietelling LLC (, Jean Storlie uses story-based techniques to design and facilitate highly engaging strategic planning, innovation, and team-building sessions.   She also runs training programs in business storytelling skills for clients that span boutique consulting firms to Fortune 500 companies across a range of industries.  Jean has facilitated innovation in consumer packaged goods, supplier, and direct marketing companies, focusing on building their innovation pipelines.  She worked at General Mills for over a decade, where her knack for distilling complex content into compelling communications helped business teams drive business growth for consumer brands like Cheerios and Yoplait.  Jean is publishing a book, Once Upon an Innovation: A Business Storytelling Guidebook for Creative Problem Solving (, which will be released at the end of 2019.   Jean grew up in La Crosse and is an alumnus of Viterbo University and UW-La Crosse.


Western Technical College
The Lunda Center (Logistics Health Room)
319 7th Street North
La Crosse, WI 54601

Registration Details:

11:00am – Sign in, Networking
11:30am – Lunch and President Announcements
11:45pm – Speaker Introduction and Presentation
12:45pm – Q&A

Menu List:

Italian Lunch Buffet-includes classic marinara and alfredo sauce, crumbled Italian sausage and grilled chicken breast, and more.